Many brands want to ensure that their digital advertising budgetsare going to truly help them achieve visibility on their websites. For these goals, our cost per click (CPC) campaign services are ideal. We provide a full-service offering including the planning, strategy, and design of the campaign all the way through to media-buying and progress tracking. As such we are able to ensure that the brands we represent have the most successful promotional initiatives possible.
CPC, also frequently referred to as pay per click (PPC), is a form of marketing in which the advertisers pay the content publisher for every time a visitor clicks on their advertisement. As such the number of impressions of the ad become irrelevant to the cost for the marketer. Furthermore, businesses are guaranteed that they will only have to pay when a visitors views their content. This can make it an attractive option for many brands, especially at the beginning of an ad campaign.
Many companieschoose to use CPC to achieve online visibility because it offers:
When designing a campaign, we begin by translating your business objectives into meaningful campaign goals. From there, our team of experts will develop creative and make sure it appears in front of the right audience at the right time. We accomplish this through carefully developed placement parameters that precisely target the most lucrative customer segments. Better yet, we can keep this within the restrictions of any budget.
Of course, even after the campaign has been launched we aren’t done yet. We will help you to track the progress of your advertisement using a dashboard of illustrative metrics. Using that data we can help to refine the campaign, gradually improving both results and cost-efficiency. Furthermore, we will perform A/B split testing with your advertisements in order to ensure the optimal combination of creative and placement.
Typically, cost per click campaigns will be run through advertising networks that allow businesses to display their advertisements alongside a wide variety of publishers’ content. We work with a variety of networks and carefully design placement parameters in order to ensure that you get the best possible ad-buys.
Our CPC campaign services can either be used alone or as part of a complete digital marketing strategy. For example, we can apply our CPC services to a comprehensive mobile marketing plan or with an interactive digital video advertisement. They can even be combined with cost per acquisition (CPA) and cost per mille (CPM) solutions to ensure optimal price efficiency. When used in conjunction with other forms of media payment, we use effective cost per mille (eCPM) to compare media buys against each other and ensure that we are delivering making every one of your advertising dollars go as far as possible.
We work with organizations of all sizes. Whether you have a team of 10 or 10,000, we are here to serve your digital marketing needs. Additionally, we enable businesses, non-profits-organizations, and even government agencies to broaden their online reach.
Contact us today to learn how our team of experts can drive your success online with a CPC campaign.
2151 E. Broadway Road Suite 113 Tempe, AZ 85282